Stable TV Antenna Ownership Presents Opportunities for Broadcasting Amid Streaming Shift

June 17, 2024

In recent years, the percentage of TV Antenna owners has remained steady globally, providing a reliable viewership base for broadcast companies. However, with the rapid evolution of digital tv antenna technology and changing consumer viewing habits, the tv antenna hdtv market is undergoing subtle transformations. As more consumers abandon traditional pay-TV services and opt for flexible streaming platforms, broadcast companies are experiencing a gradual decline in retransmission fees.

Alan Bullock, a senior industry analyst and featured expert from Parks Associates, offers his insights on this phenomenon. He argues that while broadcasting currently faces challenges, new technologies present new opportunities for growth. Specifically, the introduction of the ATSC 3.0 standard has the potential to breathe new life into broadcast television.

According to a comprehensive study by Parks Associates, antenna owners watch approximately 6.4 hours of over-the-air (OTA) programming weekly, second only to subscribers of video-on-demand streaming services (7.6 hours per week). This data demonstrates that despite the increasing popularity of streaming services, a significant number of viewers still maintain a strong interest in traditional broadcast content.

Among antenna owners, nearly 30% prefer OTA as their primary source for live news. Meanwhile, about 20% prefer OTA for watching live sports, television programs, and movies. This reveals the enduring appeal of OTA content and the irreplaceable value of broadcast television in specific content areas.

The introduction of the ATSC 3.0 standard brings technological advancements to broadcast television. This standard supports higher-quality video transmission, enhanced audio capabilities, and rich interactive features, which can significantly improve the viewer's experience. By adopting ATSC 3.0, broadcast companies have the potential to attract new OTA audiences while satisfying the demand for higher-quality content from existing viewers.

Industry experts widely agree that while streaming services pose a challenge to broadcast television, the latter still possesses unique advantages and value. Through continuous technological innovation and content optimization, broadcast television can secure its position in the competitive market and offer viewers a more diverse and high-quality viewing experience.

문의하기

Author:

Ms. Zoe Zhong

이메일:

sales07@ynxantenna.com

Phone/WhatsApp:

+8618617178558

인기 상품

뉴스

비즈니스 부서 팀 빌딩 활동이 성공적으로 이루어졌습니다. 팀 강점을 모으고, 훌륭한 미래를 만듭니다.

November 16, 2024

Yetnorson은 지역 사회와 함께 따뜻함을 퍼 뜨리기 위해 커뮤니티와 손을 들고 여러 지역 사회의 노인 애도 활동을 성공적으로 마무리합니다.

November 14, 2024

전시 뉴스

전시회에 대해 낙관적 인 방법은 더 많은 비즈니스 기회를 가져올 수 있습니까?

September 18, 2023

산업 뉴스

자율 주행 차에 GP가 중요합니까? 모두가 자신의 GP를 원하십니까?

June 28, 2024

천장 안테나 사용

June 28, 2024

Blog News

About Digital Transformation And Coverage On Chilean TV Antenna

April 26, 2024

費時7年興建、連接深圳及中山的「深中通道」，將於30日下午3時正式通車。圖／取自新華社

Beidou navigation antenna helps Shenzhen-Zhongshan Channel achieve millimeter-level docking

July 01, 2024

2010 년에 설립 된 Entnorson Antenna Co., Ltd는 커뮤니케이션 안테나의 연구, 개발, 판매 및 서비스에 종사하는 전문 회사입니다. Yetnorson은 2 g/3 g/4 g/wifi/TV 안테나와 다양한 RF 커넥터 및 안테나 케이블 어셈블리를 전문으로했습니다. 우리는 5 명의 엔지니어가있는 R & D 팀이 7 일 이내에 고객의 사양에 따라 프로젝트를 완료 할 수 있으며 귀하의 옵션을 위해 500 가지 이상의 현재 안테나 제품을 제공합니다. 그 동안 36 개의 제품 특허와 8 개의 상표가 있으며 ISO...

Newsletter

홈페이지 제품 리스트 우리에 대해 소식 블로그 연락처 세부 색인 사이트 맵 언어 문의



Call us

+8618617178558



이메일

sales07@ynxantenna.com



회사 주소

Room #101,201,301,5BLDG , No.4 of XinWuCun New Area ,Shabo community Maluan Street Pingshan District, Shenzhen ,Guangdong , China, Shenzhen, Guangdong China

모래밭:

   

홈페이지 제품 리스트 우리에 대해 소식 연락처 세부 색인 사이트 맵 언어 문의